A Delicate Balance: Tracking the COVID-19 Pandemic without Betraying Consumer Trust

Photo courtesy of @sushioutlaw via Unsplash.com

Where I live, just across the bay from San Francisco, most companies are settling into their eighth week of remote work. We’re finding a new rhythm, we’ve adapted to our new routines, and the desire for interaction with others, stitched so deeply into our DNA, hasn’t gone wholly unsatisfied. Mostly, however, we just want to get back to life as we…

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